Understanding The “Fair” Complex in Pakistan: Insights from Arvelon Co-Founder Interview

In a recent interview, the co-founder of Arvelon shared valuable insights into Pakistan’s “fair” complex, shedding light on its nuances and implications. This article delves into key points from the interview, offering a comprehensive understanding of this complex issue.

The Context of Fairness:

The concept of fairness in Pakistan is multifaceted, encompassing various aspects such as skin color, socio-economic status, and gender. It permeates through societal structures, influencing perceptions, opportunities, and experiences.

Challenges and Perceptions:

One of the major challenges highlighted in the interview is the prevalence of colorism. Fair skin is often associated with beauty, privilege, and success, leading to discrimination against darker-skinned individuals. This bias can have profound effects on self-esteem, employment prospects, and social interactions.

Moreover, the notion of fairness extends beyond physical appearance to include fairness in opportunities and justice. Disparities in access to education, healthcare, and employment contribute to a sense of injustice among marginalized communities.

Economic Implications:

The interview also touched upon the economic dimensions of the “fair” complex. Products marketed for skin lightening and beauty enhancement perpetuate unrealistic beauty standards while capitalizing on insecurities. This perpetuates a cycle of consumption driven by societal pressures and commercial interests.

Furthermore, the preference for fair-skinned individuals in certain industries reinforces systemic inequalities, hindering merit-based advancement and diversity in the workforc.

Social Dynamics and Intersectionality:

Intersectionality plays a crucial role in shaping experiences of fairness in Pakistan. Factors such as gender, class, and ethnicity intersect to amplify or mitigate the impact of colorism and discrimination. Women, particularly those from marginalized backgrounds, often bear the brunt of these intersecting forms of oppression.


Changing Paradigms:

Despite the entrenched nature of the “fair” complex, there are signs of progress and resistance. Advocacy campaigns, social movements, and shifts in cultural norms are challenging traditional notions of beauty and fairness. Celebrities, influencers, and activists are using their platforms to promote diversity, inclusion, and self-acceptance.

The Role of Education and Awareness:

Education and awareness are key drivers of change in combating the “fair” complex. By fostering critical thinking, promoting media literacy, and celebrating diversity, individuals can challenge harmful stereotypes and promote a more inclusive society.


The interview with the Arvelon co-founder offers valuable insights into Pakistan’s “fair” complex, highlighting its complexities and implications. By acknowledging and addressing these issues, we can work towards a more equitable and just society where fairness is not determined by skin color or social status.

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